Origin Story

Once there lived a humble Highland crofter named Loftus McLeod, who led a quiet

life far from the madding crowd. With a stock of thirty cows, a babbling brook to

bathe in, and a trusty terrier by his side, his life felt complete.

Chapter One

But one fateful day in 1779, his life

was upended by a cruel eviction

notice from a feudal overlord - one

of countless issued during the

infamous ‘Highland Clearances’ to

make way for sheep farming on an

industrial scale.

Driven into wretched huts on bad

plots of land by the sea, many a

Highlander had no choice but to

‘take the King’s shilling' and fight

in far-flung wars of Empire.

Loftus McLeod

Loftus McLeod

Catches Forty Winks in the

Catches Forty Winks in the

Glorious Scottish Sunshine

Glorious Scottish Sunshine

A ragtag band of men led by McLeod arrived in the port town of Leith to enlist

in the 71st Fraser Highland Regiment, only to discover they’d been drafted into a

Lowland regiment instead!

Chapter Two

The prospect was unthinkable —it

would mean marching to strange

music, speaking English instead of

Gaelic, and, worst of all, giving up

the kilt — an ancient symbol of

freedom. And so they refused to

embark.

Soldiers were sent down from

Edinburgh Castle to persuade them

otherwise, and in the skirmish

that followed, nine men were

killed and many more wounded.

Cast into a dungeon deep within the castle, McLeod abandoned himself to despair.

All that he had done, all that he had hoped for — all seemed lost. Days passed in

stillness until the smallest of sounds — the grating of a bolt, the clanging of

fetters — brought him fleetingly to his senses. He would have surely perished if

not for the granary above, from which oats fell through cracks in the floorboards.

Chapter Three

But one stormy night, McLeod had an

epiphany. Inspired by the Smithian idea

of sympathy, of fellow feeling, he

envisioned a people’s own movement —

the antithesis of the so-called

‘independent’ Highland companies that

had ravaged the land for decades.

It would be called the “Liberation Kilt

Company.” Its mission? Fight injustice,

wherever it reared its ugly head!

Chapter Four

So inspired, McLeod made a bold bid for freedom. Retiieving his sgian-dubh from

within the pleats of his kilt, he set to work on a rusty window bar, labouring

night and day until the stone in which it sat finally yielded. Escaping down

the ramparts of Edinburgh Castle on knotted sheets, he vanished into the night.

Incensed at McLeod’s escape,

mad King George dispatched

his twelve fastest horsemen in

fast pursuit, but to no avail.

McLeod fled to the Isle of

Skye, his ancestral home,

where he found refuge among

freebooters in a cave and

hatched a cunning plan...

Chapter Five

Rumours of the newly raised Liberation Kilt Company spread like wildfire,

inspiring even émigrés from a Haitian slave revolt to join its ranks. Taking

possession of an abandoned castle near Tarskavaig, home of the ancient warrior

maiden Scáthach, they penned a visionary Bill of Rights.

Article I: All persons shall be free from

the tyranny of trousered bifurcation.

Chapter Six

One summer’s day, McLeod and his company set out with swags on their backs in

search of a legendary mountain spring, whose waters were said to possess magical

powers. Trekking over heath and moor, across swollen rivers and through dense

forests, they arrived at a snow-capped summit, shrouded in mist. Down the other

side it rolled, whirling and eddying, as if beckoning them into the valley below.

In the fading light, they came upon a mossy meadow flanked by vast granite

cliffs, where they pitched their tents, gathered kindling, and merrily tuned their

instruments. Filling their mugs from a whisky keg, they gathered around a blazing

fire and sang songs lampooning the powers that be.

Chapter Seven

In the heat of battle, the shrill cry of the bagpipes unfailingly lifted troop

morale. But McLeod’s stirring rendition of “Killiecrankie” over the dying embers of

the fire that night merely alerted the King’s spies, who happened to be passing

through the valley below under cover of darkness.

The following night, one hundred redcoats assembled downwind of the

encampment. Creeping through the woods undetected, they launched a devastating

dawn assault, and as a final insult, burned all vestiges of Highland dress.

A writ passed under the King’s Great Seal, decreeing that McLeod be delivered to

London for punishment, but his stoic indifference was hailed as the heroism of a

true martyr. Fearing his death would spark rebellion, the King retracted the writ

and exiled McLeod to the wilds of northern Canada, where he seemingly

vanished without a trace.

Chapter Eight

The Liberation Kilt Company passed out of all knowledge, until centuries later, a

chance encounter set the stage for its comeback. And as often happens when

serendipity strikes, a kilt was to blame.

Riled by inaction on climate change, at the dawn of the 21st century, McLeod

finally came out of hiding.

Hitchhiking to Washington D.C. to join a climate protest, he encountered a kilted

professor, invited him for a pint and shared his remarkable story.

Chapter Nine

“The climate movement is hopelessly fractured,” mused McLeod between sips of

Hellbender IPA. “Its factions must somehow be united. That’s the power of tartan!”

He spoke of how, first woven by nomadic Celts 3,000 years ago, tartan had served as

an enduring badge of identity for tribes of all kinds.

Together, they re-founded the Liberation Kilt Company and set about designing a

collection of tartans symbolizing the hopes and fears of social movements fighting

the injustices of our time.

People could wear these tartans to show solidarity with the causes they care about,

connect with like-minded others, and push back the illiberal tide.

Chapter Ten

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