MONTHLY NEWSLETTER
MARCH 2024
ISSUE #25
FREE!
Take one
Experience
home-building
like
never
before with LETTER FOUR – your all-in-
one Design-Build solution led by Lauren
Adams and Jeremy Baker. From concept to
fi nal walkthrough, our team delivers a
transparent and personalized journey.
Dive into our blog to discover more.
Easily transform your dream home into reality
with our FREE Project Planning Pack! This
essential resource is packed with expert
insights, FAQs, and budget tools to help
you make informed decisions and avoid
unnecessary
expenses
through
upfront
planning. Don’t miss out, grab yours now!
RESOURCES
COMPARING ARCHITECTURAL BIDS: VALUE VS. PRICE
Who We Are, How
We Work
Project Planning
Pack
Is fi nding the right architect for your project
feeling
overwhelming,
particularly
when
navigating fees? You’re not alone in this
struggle. This month, we unveil why focusing
solely on the lowest bid might not be the
wisest choice. Instead, we emphasize the true
value an architect brings to your project. Lett er
Four goes beyond price, off ering expertise
in sustainable design and ensuring energy-
Published By: LETTER FOUR, INC. - 12822 Washington Blvd., Los Angeles, 90066
effi cient spaces that save you money and
benefi t
the
environment.
Our
stress-free
project management takes the burden off your
shoulders, guiding you smoothly from concept
to completion. We believe in personalized
service, tailoring every detail to your unique
needs and vision.
Want to learn more? Read the full article on
pages 4-5.
Design-Build Report
The
by Letter Four
Check Out Our
Clear 4-Step Process
No Idea How to Start
Your New Project?
Exciting news! Lauren has recently obtained a
new license in Washington D.C. This opens up
exciting opportunities for us to work on projects
in this beautiful city known for its rich history
and iconic landmarks.
Speaking of D.C., we’ve been working closely with
our client, Brompton, on a project in the refi ned
Georgetown neighborhood. This collaboration
promises to deliver exceptional design and
craftsmanship, adding to the unique charm of
this historic area.
Our Project Manager, Nicole, had the privilege
of visiting the site and immersing herself in
the vibrant atmosphere and exploring all the
museums and monuments in the district.
As that project with Brompton is coming to a
successful close, we are thrilled to be working
on another in Santa Monica near 3rd Street
Promenade.
We’re constantly working to make our clients’
dreams a reality. We’re nearing completion on
projects in Brentwood, Playa Del Rey, Culver City,
and Castle Heights. These custom homes are
built to match the specifi c needs of their future
residents. We look forward to seeing them sett le
into their dream homes!
We recently had the honor of being featured
on Paradigm Shift, a new podcast hosted by
our friend and neighbor, Josh Haave. During the
episode, we shared insights into our journey as
home builders and even gave a virtual tour of one
of our projects. It was an incredible opportunity
for us to connect with a wider audience who
shares our passion for creating exceptional
living spaces.
Our company continues to grow and new
opportunities and challenges have emerged
along the way. We are currently in negotiations
with an incredible prefab company for a
potential alliance. This collaboration would allow
us to extend our service off erings and delve
into creative construction methods. We can’t
spill all the beans just yet, but trust us - you’ve
got something really thrilling coming your way.
You’re gonna love it!
WHAT’S NEW AT LETTER FOUR?
Discover Lett er Four’s design magic on our
Before and After page. Slide through stunning
transformations of our projects, from initial
concepts to fi nal reveals. Witness the dramatic
changes and meticulous craftsmanship that
defi ne our work.
CHECK OUT OUR NEW
REFERRAL PROGRAM!
We can hardly contain our
enthusiasm as we unveil our brand-
new referral program. From this very
moment, you have the incredible
opportunity to refer your loved ones,
friends, and even colleagues to our
outstanding services. And guess
what? By doing so, you’ll get to enjoy
exclusive rewards and sensational
discounts on our exceptional
off erings. Isn’t that absolutely
fantastic? So, what are you waiting
for? Start spreading the word and
reap the magnifi cent benefi ts today!
BEFORE AND AFTER PHOTOS
our
ning
nitial
atic
that
D AFTER PHOTOS
Visit page
Project Map
Embark on a digital exploration of Lett er Four’s
widespread impact with our interactive Project Map.
Each pin on the map represents a unique project,
from local renovations to major constructions,
highlighting the diversity of our portfolio. Navigate
our achievements and discover our expertise with
just a click.
Environmental Benefi ts Unlocked: Reusing
and Recycling Construction Materials
Construction generates a lot of waste, but
companies like Lett er Four prioritize minimizing
their environmental impact by reusing and
recycling materials whenever possible. They
advocate for remodeling and renovating over new
construction when feasible, and highlight the
various benefi ts like reduced waste, lower costs,
and preserved resources. Even for new builds,
Lett er Four suggests sustainable practices like
salvaging materials and using renewable energy.
What You Need to Know About SFR
Construction Costs
Lett er Four understands the complexities of
planning and building single-family homes. They
acknowledge the numerous factors impacting
costs, like material choices, project size, and
unforeseen issues arising during construction.
Their innovative Design-Build method tackles
this challenge by incorporating detailed pricing
exercises, architectural plans, and budget reviews
throughout the process. This ensures effi cient
planning and accurate cost estimates, ultimately
reducing stress and uncertainty for clients.
Whether you’re envisioning a complete new build,
a major renovation, or an exciting addition, Lett er
Four off ers expertise and guidance tailored to
your specifi c needs. They even provide insightful
information on cost expectations for each project
type, including factors like existing structures,
terrain, and design preferences. By choosing
Lett er Four’s Design-Build approach, you gain the
benefi t of a dedicated team managing your entire
project, saving time and resources while staying
confi dently within your budget.
Learn More!
Learn More!
Learn More!
Nicole Sugihara Brinser
Architectural Project
Manager
Nicole is the all-star who
keeps the architectural
aspects of our projects
masterfully coordinated.
She is a key fi gure in
maintaining
constant
communication with our
clients and dispatches weekly updates.
On any given day, you can fi nd her collaborating
with consultants, developing drawing sets, or
submitt ing and reviewing drawings with city
WEBSITE UPDATES
NEW BLOGS
FEATURED PROJECT
San Diego SB9 Case Study
FEATURED STAFF MEMBER
offi cials for building permits. She takes the
reins of management to ensure that the design
stage progresses smoothly and projects are
ready to begin construction. Nicole began
building her expertise at the prestigious Cal
Poly, San Luis Obispo, where she earned her
Bachelor of Architecture.
As a student, she lent her skills to boutique
architecture fi rms and custom steel fabricators,
giving her unique insights into the nuts and
bolts of the built environment. Her mind for both
the practicalities and artistry of architecture
helps her see the big picture when strategizing
project advancement. Nicole is a recently
licensed architect and member of the AIA.
An entertainer’s dream home! This project is
based in San Diego and it was crucial that we
make the focal point the stunning coastal views.
We decided to create a warm, modern design
with authentic materials such as the exposed
steel, natural wood, stone, and plantings
throughout the home. Each level of this home
is designed for entertaining and enjoying time
with guests. We located the bedrooms on the
fi rst fl oor and shared spaces on the second to
separate public and private areas. Each bedroom
is carved into the hillside and has a planted
light well, providing privacy and allowing us to
create additional square footage which would
not otherwise be allowed. This is truly a one of
a kind home.
note that designers don’t have the same level
of training and knowledge as architects so they
cannot be considered equally. An architect’s
more extensive knowledge and experience is
often preferred but is not always needed for
very small projects.
As with any type of business, not all architecture
fi rms operate the same. Some architects are sole
proprietors and do not have the support staff to
manage projects effi ciently. Others may rely on
unpaid or low-paid interns who only work part-
time. This means your project may suff er from a
lack of resources, delays, or substandard service.
At Lett er Four, you are our top priority, and the
way we run our business refl ects that. We’ve
assembled a skilled team who are compensated
fairly and benefi t from a great work environment
and work-life balance. By caring for our staff
and the people who work for us, we are able
to provide you with the high level of care and
att ention that you deserve.
Just as all architectural fi rms operate diff erently,
not all architects are the same. Each architect
has their own specialization and experience level.
An architect’s quote may be lower because they
don’t have the necessary level of knowledge or
experience. You want an experienced architect
that specializes in YOUR type of project. You
need to be able to depend on them to design
a building that is beautiful, to code, well-
coordinated, and well built.
At Lett er Four we specialize in residential and
commercial projects in Los Angeles. We’ve been
in business for more than 11 years and have a
HOW DO YOU MAKE SENSE OF DIFFERENT
ARCHITECTURAL BIDS? OUR FEES EXPLAINED
When it comes to hiring an architect, it can be
incredibly diffi cult to compare quotes and know
what each fi rm brings to the table. What criteria
should you be using to fi nd the best fi t?
When comparing architectural bids, you should
be thinking about the overall value, not just the
cost.
In this article, we’re diving into why we charge
what we do and why going with the lowest bid
you received isn’t a good idea.
WHY NOT GO WITH THE LOWEST BID?
When you’re considering making a big investment,
you will likely shop around and go with the best
price. But hiring an architect is not like buying
a car. When you’re buying a product there is a
clear market price, so you know whether what
you’re paying is fair or not. But it doesn’t work
the same way when you’re paying for a service.
Especially for specialized services that require
years of training, expertise, and experience.
Like a doctor or a lawyer, an architect is a licensed
professional who has gone through a signifi cant
amount of training and education. You’re paying
for an architect’s time, and extensive knowledge
and experience to guide you through the
complexities of design and construction.
When you’re comparing costs you may be talking
to diff erent types of professionals like home
designers and architects. A designer’s
fees will be lower, but it’s important to
proven track record. Whether you are planning
a new home, offi ce, or retail space, we create
stunning architectural designs to fi t your needs
within your budget and time frame, while also
managing the intricacies of construction all
under one roof.
WHAT DO LETTER FOUR’S ARCHITECTURAL
FEES INCLUDE?
When working with Lett er Four, you’re not buying
a product, you’re paying for a service.
Our architectural fees include the time it takes
to create and document a custom design for
your building project. They also account for our
excellent project communication, our software,
our experience, and our expertise.
Unlike other architectural fi rms, our fees are not
only based on a percentage of the construction
cost but also take into account the high level of
design and quality of service we off er. As well as
how quickly we’re able to deliver the project.
So you get fi rst-rate designs, professionally,
and in a timely manner.
THE VALUE LETTER FOUR OFFERS
If you get multiple bids, we likely won’t be the
lowest one you receive, but there’s a reason for
that. You’re paying for quality. Our fees speak to
the immense value our services provide.
We won’t be the best fi t for every client or
project, and that’s okay.
We’re Experts in the Industry
With over 11 years of experience, we are experts
when it comes to designing and building both
residential and commercial buildings in the Los
Angeles area. So you know you’re in good hands.
Our high-quality designs focus on creating
beautiful and functional spaces that fi t your
lifestyle. We don’t do cookie-cutt er designs
but create unique spaces with your style and
personality in mind. We listen as you describe
your day-to-day routine and then create a layout
and environment that’s ideal for you.
To ensure your needs are met, we’re adept at
problem-solving. No two projects are the same,
each has its own unique set of challenges. We
listen to your feedback and use our experience
to create a custom solution to your project’s
needs and site conditions.
With your well-being in mind, we focus on creating
healthy and safe environments inside and out.
This includes making sure non-toxic materials
are used and that there is good air quality and
high-quality lighting. We only create buildings
with structural integrity that are code compliant.
We’re Experts in Project Management
At Lett er Four, we’re not only experts at designing
and building homes and commercial spaces, but
we’re also experts in project management. We
ensure that the whole project will run as smoothly
as possible from start to fi nish. This means much
less stress for you!
To get you the best possible results, we have
developed a tried and true process. We work
through several design phases, so all questions
are answered, and you’ll be happy with the fi nal
result. This also ensures there’s a solid plan in
place prior to starting construction, making the
execution phase work effi ciently.
To streamline our process and provide clear
and transparent communication, we use the
latest software and technology. It allows us to
create both 2D and 3D building designs, fl oor
plans, and elevation schematics needed to
both visualize and execute your design. This
means you can see every aspect of your project
prior to starting construction. You also get full
access to everything related to your project
including project documents, schedules, design
inspiration, meeting notes, and project fi nancials.
We take care of the permitt ing and legal
requirements for you. We know the legal codes,
zoning, and liability insurance laws, so you know
everything is done by the book, but don’t have
to worry about gett ing into the weeds yourself.
With our top-notch customer service, you have
a clear picture of what to expect upfront and
remain updated along the way, so there is no
guesswork. If any questions or concerns arise,
you have a dedicated liaison ready to help.
You Get a Good Return on Your Investment
You may feel like you’re paying more upfront for
our experience and high level of services, but in
the long run, you’ll be glad you did.
For a one-time fee, you’re gett ing incredible
investment value that will last a lifetime.
By optimizing design, we focus on creating
energy-effi cient spaces that save you money
and are environmentally friendly.
For both residential and commercial properties,
green building is a smart investment. Green
homes sell for more, save more on utilities, and are
eligible for tax rebates. Homeowners report an
average savings of 20-30% on utilities (USGBC).
While green commercial buildings report 10-
20% lower operational and maintenance costs
(USGBC).
We make sure your home is durable and designed
to last. We stay up to date with the latest
advancements in building materials and products.
Based on your unique project requirements, we
carefully select the best materials, equipment,
and fi xtures so you’ll have lower maintenance
costs in the long run.
Because we know the industry, we know what
aff ects property values. We help you make smart
design decisions that will add to the resale value
of your home or property (and help you avoid
mistakes that will negatively aff ect the value).
Your initial investment of $900,000 for a new
home may end up being worth $2,500,000 in
value, for example.
For commercial or offi ce buildings, we know
that architecture has a signifi cant impact on
your employees’ well-being, performance, and
engagement level. That’s why we design spaces
that inspire creativity and productivity. We take
into consideration access to light and nature,
spaces for collaboration, fl exible design, and
more so your business can thrive.
For retail spaces, we understand that the way a
building is designed infl uences the customer and
their shopping experience. It also has to meet
many practical needs of the business. So we
focus on tenant improvements to create spaces
that stand out, are functional, and are designed
to sell your product or service.
Thinking about planning a new building and want
to make sure you’re gett ing the most value
out of your project? Learn more about our
architectural services or contact us today.
FAQ
How do I navigate the red tape of approvals
so I can get a permit to start construction?
The spectrum of approvals for a custom
home project can be broad depending on the
location and nature of your project. Here are
some common authorities and requirements
you might encounter:
•
Homeowners Associations (HOAs): They
may have specific guidelines on home
design, landscaping, and other property
features.
•
Design
Review
Boards:
Necessary
in
certain jurisdictions, they could extend
the approval timeline by several months.
•
Specific Plans and Historic Preservation:
These entail particular design criteria and
reviews, potentially adding more time to
your project.
•
California Coastal Commission: They have
distinct requirements with long turnaround
times, sometimes stretching to a year or
more.
•
Utility
companies,
like
Los
Angeles
Department of Water and Power (LADWP):
Approvals for work in an easement can take
4-months to more.
•
Bureau
of
Sanitation
-
Low
Impact
Development: Particularly in Los Angeles,
projects over 500 square feet need to
address stormwater on-site, requiring a set
of approvals.
•
Grading Permits and Haul Routes: Especially
in hillside areas, these approvals are based
on the prepared plans for soil export.
For
a
standard
lot
without
complex
requirements, a ballpark of 3-4 months for
permitting and approvals is advisable. However,
consulting with an experienced Architect or
Design-Build firm like Letter Four can provide
tailored insight into your project’s approval
intricacies.
You can learn more about what to expect from
the Permitting process in our Project Planning
Pack.
What if my vision for my custom home isn’t
clear?
Before getting started, it’s critical to have
a clear plan in place. You wouldn’t go into
surgery without knowing exactly what needed
operating on, right? A full check-up and
diagnosis is needed first. The same is true for
building. A project of this magnitude requires
everything to be figured out first, preparing
your project to unfold smoothly and truly
satisfy your goals.
If you don’t have a clear vision for your new
home, it’s important that you work with a
qualified professional, like Letter Four, to
develop one. We highly recommend using the
pre-design services we offer before full
project kickoff. Known as “Project Action
Plans”, these early exploration and planning
packages will help you determine the answers
to your design questions. You may select one
of 4 options, depending on your needs:
1. Express - Our Initial Assessment Package:
A quick, high level review of project goals,
including scope, schedule, and budget.
2. Lite - Our Full Due Diligence Phase: We
review past permit records, coordinate
surveys, and assess your lot to determine
what’s possible for your project and what
limitations you may be up against given
your project scope.
3. Essential - Our Full Due Diligence +
Conceptual
Design
Phases:
Covers
everything in our Lite package plus the
presentation of conceptual design options,
including 3D views.
4. Complete - Our Full Due Diligence +
Conceptual Design + Preliminary Pricing
Phases:
The
complete
package
of
materials needed to solidify your design,
including as-builts, surveys, sketches, and
preliminary all-in project costs. This is the
most popular package!
If you’re not quite ready to get started on a
Project Action Plan, no worries! You can do
some pre-planning on your own by following
the steps in our Project Planning Pack. This
preparatory guide walks you through some
of the top considerations that need to be
made when deciding your design goals, and
even provides exercises and questionnaires to
figure out your real needs.
How much will my custom home cost to
design and build?
The expense of crafting a custom home can
vary widely depending on
your
design
aspirations,
size preferences, and the
characteristics of your site.
Construction costs range
from around $350 per square
foot for basic designs to
$700 or above for more lavish
creations or complex sites.
Soft costs, like architectural
work, engineering, and other
fees
and
expenses
are
typically 10%-30% of the
construction cost.
Staying on-budget is a top
priority for our team. As a
part of our CLEAR 4-Step
Process,
we
incorporate
three
separate
pricing
phases to get estimates of
your costs early, and keep
projections accurate as we
finalize your design and
construction plans.
Want
to
calculate
your
ballpark budget before getting started? Our
Project Planning Pack includes a worksheet
to help you determine the total budget range,
considering both construction and soft costs
like design, engineering, and permitting. Check
it on: www.letterfour.com/project-planning-
pack
How will I be kept informed about the
progress of my project?
Keeping you updated is a critical part of our
workflow. We update every client every week.
You’ll receive a detailed weekly email which
notes work completed, upcoming work for the
week ahead, schedule updates, decisions we
need you to make, and general progress. This
way, you will always know the status of your
project.
During
construction,
regular
progress
meetings are scheduled, both on-site and
as
Zoom
calls.
Comprehensive
progress
reports are shared, which include updates on
construction, photos, budget, and schedule
status.
We also require that all stakeholders or
decision-makers
be
present
for
these
meetings so that no one is left out of the
loop. Communicating with these standards in
place allows us to manage your project with
the highest level of success, guaranteeing
everyone has a clear understanding of what’s
happening at any time.
Learn what steps to expect throughout
planning and construction by viewing our
CLEAR 4-Step Process.
Double Puzzle
How to Play: Begin by unscrambling the letters within the puzzle. Next,
select numbered letters from the unscrambled words to reveal the
answer.
Answer
SIMPLE SALMON
Craving an easy and fl avorful weeknight meal?
Look no further than this simple salmon recipe!
In just a few steps, you’ll have perfectly cooked
salmon bursting with garlicky and herbacious
goodness. So whip up this delicious dish
and enjoy a healthy and satisfying dinner!
Ingredients:
•
1 tablespoon garlic powder
•
1 tablespoon dried basil
•
½ teaspoon salt
•
4 (6 ounce) fi llets salmon
•
2 tablespoons butt er
•
4 lemon wedges
Instructions:
1.
Stir garlic powder, basil, and salt together
in a small bowl. Rub the mixture evenly over
salmon.
2. Melt butt er in a large skillet over medium
heat. Add salmon and cook until browned
and fl aky, about 5 minutes per side.
3. Serve salmon with lemon wedges and sides
of choice
LOCAL FAVORITES +
STAFF PICKS
Celadon Thai Kitchen
13364 Washington Blvd #5108, Culver City,
CA 90066
Ginger’s Divine Ice Creams
12550 Washington Blvd, Los Angeles, CA
90066
Sunny Blue
12608 Washington Blvd A, Los Angeles, CA
90066
RECIPE
FUN FACT
Architecture Was Once an Olympic Sport
The Olympic Stadium, designed by Jan Wils for the
1928 Games, earned the architect an impressive
Olympic Gold in architecture. During the early
years of the modern Olympic Games, they even
awarded medals for music, painting, sculpture
CONTACT US
(323) 275-1140
12822 Washington Blvd.
Los Angeles, CA 90066
info@lett erfour.com
SAY HELLO!
Stay in the loop with Lett er Four. Subscribe to
our monthly newslett er by emailing us at hello@
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and literature! Baron Pierre de Coubertin, the
founder of the International Olympic Committ ee,
believed that art was a crucial part of the
competition. The only rule: every submission had
to be sports-related. Prett y cool, huh?