I am an easy
Product Guide
Professional beauty with
Italian simplicity.
TO
WHOM?
The simplicity of lived
in Italy.
Italian heart and concrete soul:
Kezy thrills with simplicity.
Iamamiraclespray mask,
designed to providean
amazingeffect and 18 benefits
without rinsing.
TOP PRODUCT.
treatments
I am
Multi-treatment no-rinseconditioning spraymask.Insidemeyou will find 18
benefitsto revitalisehair and meetthe mostcommonneedsof all hair types.I
providehydration whiledetangling andtaming, leavinghair soft,voluminous
and shiny.
Iamideal for
All hair types
My benefits
My useis
Icanbeapplied to washedand towel-dried hair.
Combmethrough to distribute meevenly.
Don’t rinsemeand continue styling. Youcanalsoapply me
to dryhair torevitaliseit.
·Idetanglehair
·Iprovideextremeand instant shine
·Ipreventsplit endsfrom forming
·Ihavean anti-frizz effect
·Ileavehair soft and silkysmooth
·Iprotect the cosmeticcolour
· I add bodyand volume
·Irestorethe hair’sessential nutrients
·I acceleratedrying
·Ihelpto repair damagedhair
·Iprotecthair fromhot stylingtools
·Isealthe hair cuticles
·Icounteracttheeffectsof humidity
·Imakecolour last longer
·Iconditionhair without weighingit down
·Ihelpto protect hair fromharmful sunexposure
·I keephair bouncy
·I makehair easierto brush
My information
SIZE200 ml
pH 3.0– 4.5
Vegan
Noanimal ingredients
INGREDIENTS:
AQUA, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, BAMBUSA VULGARIS
SAP EXTRACT, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM
METHOSULFATE, HELIANTHUS ANNUUS
SEED EXTRACT, GLYCERIN, PARFUM,
PROPYLENE GLYCOL, QUATERNIUM-80,
DIMETHICONE
PEG-
8 MEADOWFOAMATE, PERSEA GRATISSIMA OIL, MACADAMIA
INTEGRIFOLIA SEED OIL, DISODIUM
EDTA, COCOS NUCIFERA WATER, BUTYLENE GLYCOL, ETHYLHEXYL METHOXYCINNAMATE,
HEXYLENE
GLYCOL,
CITRIC
ACID,
LINALOOL,
IODOPROPYNYL
BUTYLCARBAMATE,
PHENOXYETHANOL,
LIMONENE, BENZYL SALICYLATE, ALPHA-ISOMETHYL IONONE, CYCLOPENTASILOXANE, CITRONELLOL.
COCONUTWATER
AVOCADOOIL
MACADAMIAOIL
BAMBOO EXTRACT
PROVIDESDEEPHYDRATION
PREVENTSBREAKAGEAND SPLITENDS
RESTORESPHBALANCE
REDUCESFRIZZ
SMOOTHESTHE HAIRSTRUCTURE
LEAVESHAIRSHINIER
SHIELDSAGAINST EXTERNALFACTORS
PREVENTSCELLOXIDATION
HASAN ANTI-AGEINGACTION
PREVENTSFRIZZ
INCREASESSHEEN
ADDSVOLUME
INVIGORATESHAIR
My ingredients
My plus
Professional beauty withsimplicity.
Iama shampoo
suitablefor coloredhair,
designed to reduce loss
of colorintensity and
brilliance over time.
treatments
COCONUT.
I am
Protectiveand hydrating gentle shampoofor coloured
and sensitisedhair, suitable for daily use.I takecareof
hair byrespectingitscolour and preventingit from fading.
Imaintain the intensity ofthe cosmeticcolour,adding sheen.
Iamideal for
Colouredhair
My benefits
I gently cleanse
Iretain essentialnutrients
Iprotect cosmeticcolour
Iprolong thevibrancy of colour
Ileavehair softer and shinier
My useis
Icanbeapplied to a damp scalp.
Massagemein gently, then rinsemeout thoroughly.
Reapplyme if necessary.
My information
SIZE375ml -1000ml
pH 4.5– 5.5
Vegan
Noanimal ingredients
INGREDIENTS:
AQUA, SODIUM LAURETH SULFATE, COCAMIDE DEA, SODIUM CHLORIDE, COCOS
NUCIFERA WATER, HELIANTHUS ANNUUS SEED EXTRACT, COCAMIDOPROPYL BETAINE, CITRIC ACID,
PARFUM, TETRASODIUM EDTA, POLYQUATERNIUM-7,
LINALOOL,
LIMONENE,
BENZYL SALICYLATE,
METHYLCHLOROISOTHIAZOLINONE,BUTYLENEGLYCOL,METHYLISOTHIAZOLINONE,DMDM HYDANTOIN.
COCONUTWATER
SHINY SHIELDEX
PROVIDESDEEPHYDRATION
PREVENTSBREAKAGEAND SPLITENDS
RESTORESPHBALANCE
REDUCESFRIZZ
ENHANCESHAIRSHINE
MAINTAINSNATURAL HYDRATION
FORMSA PROTECTIVEBARRIERAGAINST EXTERNALFACTORS
PRESERVESCOSMETICCOLOUR
REDUCESOXIDATION
My ingredients
My plus
Professional beauty withsimplicity.
colored hair
Iama conditioning mask
suitablefor coloredhair,
designed to make the color
last and shinelonger.
I am
Protectiveand anti-porosity conditioning maskfor colouredhair.
Ipenetratedeepinto the hair to restorethe nutrientsthat areessentialfor the
careof treated hair and makecosmeticcolour last longer.
Iamideal for
Colouredhair
My benefits
Ihydrate
Istrengthenand nourishthehair structure
Iimprovethe elasticityof colouredhair
I makehair easierto brush
Ikeepthe colour shinyand intensefor longer
My useis
Icanbeapplied to clean,towel-dried hair. Combmethrough to distribute me
evenly.Leavemeon for 3-5 minutes.Rinseout thoroughly.
My information
SIZE250ml –1000ml
pH 3.0– 4.5
Vegan
Noanimal ingredients
INGREDIENTS:
AQUA, CETEARYL ALCOHOL, CETRIMONIUM CHLORIDE, COCOS NUCIFERA WATER,
HELIANTHUS ANNUUS SEED EXTRACT, GLYCERYL STEARATE, PARFUM, BUTYLENE GLYCOL, ETHYLHEXYL
PALMITATE,DMDM HYDANTOIN,CITRICACID.
COCONUTWATER
SHINY SHIELDEX
PROVIDESDEEPHYDRATION
PREVENTSBREAKAGEAND SPLITENDS
RESTORESPHBALANCE
REDUCESFRIZZ
ENHANCESHAIRSHINE
MAINTAINSNATURAL HYDRATION
FORMSA PROTECTIVEBARRIERAGAINST EXTERNALFACTORS
PRESERVESCOSMETICCOLOUR
REDUCESOXIDATION
My ingredients
My plus
Professional beauty withsimplicity.
colored hair
treatments
COCONUT.
Iama shampoo
suitablefor weak
and damagedhair,
designedto repair the
hair structure and provide
a detanglingeffect.
I am
Restorativeshampooto treat and strengthen damagedhair fibre. Irepair
thestructureof stressedhair,providing a powerfuldetangling action and
preventing breakage.Ileavehair tamed and shiny.
Iamideal for
Weakand damaged hair
My benefits
I gently cleanse
I tame eventhe most stressedhair
Irepair damagedhair
I provideextremeshine
Ileavehair softer andsilkier
My useis
I canbeapplied to a damp scalp.Massagemein gently, then rinsemeout
thoroughly. Reapplymeif necessary.
My information
SIZE375ml -1000ml
pH 5.0– 6.0
Vegan
Noanimal ingredients
SLS– SLESFREE
INGREDIENTS:
AQUA, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM
COCOAMPHOACETATE,MACADAMIAINTEGRIFOLIASEEDOIL,PEG-2DIMEADOWFOAMAMIDOETHYLMONIUM
METHOSULFATE, METHOXY PEG/PPG-7/3
AMINOPROPYL
DIMETHICONE,
COCO-GLUCOSIDE, GUAR
HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCERYLOLEATE, PARFUM, COCAMIDE MIPA, CITRIC ACID, PPG-
1-PEG-9 LAURYLGLYCOLETHER,COCETH-7, ETHYLHEXYLGLYCERIN,POLYQUATERNIUM-47, PEG-120 METHYL
GLUCOSETRIOLEATE,PEG-40HYDROGENATEDCASTOROIL,TETRASODIUMGLUTAMATEDIACETATE, LINALOOL,
HEXYLENEGLYCOL,PHENOXYETHANOL, LIMONENE, BENZYLSALICYLATE, PROPYLENEGLYCOL.
MACADAMIAOIL
HYDRA COMPLEX
PREVENTSCELLOXIDATION
HASAN ANTI-AGEINGACTION
PREVENTSFRIZZ
INCREASESSHEEN
HASA HYDRATING EFFECT
REPAIRSDAMAGEDHAIR
FORMSA PROTECTIVEBARRIERON HAIR
EXTENDSTHEDURATION OFCOSMETICCOLOUR
My ingredients
My plus
Professional beauty withsimplicity.
blondand damaged hair
treatments
MACADAMIA.
Iama conditioning mask
suitablefor weak
and damagedhair,
designedto repair the hair
structure and providea
detanglingeffect.
I am
Conditioning maskfor weakand damagedhair.
I’manourishing treatment with a rich,creamytexture,
specificallydesignedto reconstruct thehair. I providea boostof energy:
Irepair, nourish,improve elasticity and softness,andleavehair shinier.
Iamideal for
Weakand damaged hair
My benefits
Ideeplyhydratehair without weighingit down
I ensureeasycombing
Iaddvolume
Ileavehair bouncier and softer
Ileavehair shinier
My useis
Icanbeapplied to clean,towel-dried hair.
Combmethrough to distribute meevenly.Leavemeon for 3-5 minutes.Rinse
out thoroughly.
My information
SIZE250ml -1000ml
pH 3.5– 4.5
Vegan
Noanimal ingredients
INGREDIENTS: AQUA, CETEARYLALCOHOL,CETRIMONIUM CHLORIDE,MACADAMIA INTEGRIFOLIA SEEDOIL,
GLYCERYL STEARATE, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM
METHOSULFATE, PARFUM, HEXYLENE
GLYCOL,ETHYLHEXYLPALMITATE,CITRICACID,DMDM HYDANTOIN.
MACADAMIAOIL
HYDRA COMPLEX
PREVENTSCELLOXIDATION
HASAN ANTI-AGEINGACTION
PREVENTSFRIZZ
INCREASESSHEEN
HASA HYDRATING EFFECT
REPAIRSDAMAGEDHAIR
FORMSA PROTECTIVEBARRIERON HAIR
EXTENDSTHEDURATION OFCOSMETICCOLOUR
My ingredients
My plus
Professional beauty withsimplicity.
blondand damaged hair
treatments
MACADAMIA.
Iama shampoo
suitablefor blondhair,
designed to repair
the hair structure and provide
an anti-yelloweffect.
I am
Anti-yellowing shampoofor blondehair. Myformula containspurplepigments
that neutraliseunwanted yellowand orangereflects.
Whenusedregularly, Iprovidelong-lasting anti-yellowing protection, keeping
cool blondetonesfor longer and restoringsheenand softnessto blondehair.
Iamideal for
Blondehair
My benefits
I gently cleanse
Irepair andnourishtreated andbleachedhair
Ineutraliseunwanted reflects
I addstrength and sheen
Iboost shine
My useis
Icanbeapplied to a damp scalp.
Massagemein gently, then rinsemeout thoroughly.
Repeatif necessary.
My information
SIZE375ml -1000ml
pH 5.0– 6.0
Vegan
Noanimal ingredients
INGREDIENTS: AQUA, SODIUM LAURETHSULFATE,SODIUM CHLORIDE,COCAMIDEMIPA, COCAMIDOPROPYLBETAINE,MACADAMIA INTEGRIFOLIASEED
OIL, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM
METHOSULFATE, HYDROLYZED VEGETABLEPROTEINPG-PROPYL SILANETRIOL, GLYCOLDISTEARATE,
PARFUM, DECYLGLUCOSIDE,LAURETH-4, SODIUM COCOYLGLUTAMATE, ACID VIOLET 43, SODIUM COCOAMPHOACETATE,LAURYLGLUCOSIDE,GLYCERIN,
POLYQUATERNIUM-7, CITRICACID, TETRASODIUMGLUTAMATEDIACETATE, HEXYLENEGLYCOL,LIMONENE, BENZYLSALICYLATE, SODIUM LAURYLGLUCOSE
CARBOXYLATE,TOCOPHERYLACETATE,LINALOOL, METHYLCHLOROISOTHIAZOLINONE, LINALYL ACETATE,DMDM HYDANTOIN, METHYLISOTHIAZOLINONE,
TETRAMETHYLACETYLOCTAHYDRONAPHTHALENES.
My ingredients
My plus
Professional beauty withsimplicity.
blondand damaged hair
MACADAMIAOIL
SIGNIFICANTLY STRENGTHENSHAIRSTRUCTURE
RETAINSMOISTUREWITHIN THEHAIRSTRUCTURE
HYDRATESAND NOURISHES
IMPROVESELASTICITY
HASA HYDRATING EFFECT
REPAIRSDAMAGEDHAIR
FORMSA PROTECTIVEBARRIERON HAIR
EXTENDSTHEDURATION OFCOSMETICCOLOUR
BIO-BOOSTING PROTEIN
HYDRA COMPLEX
PREVENTSCELLOXIDATION
HASAN ANTI-AGEINGACTION
PREVENTSFRIZZ
INCREASESSHEEN
treatments
MACADAMIA.
Iama treatment suitable
for dullandbrittle hair,
designed to leave
hair soft and shiny.
I am
Treatmentfor dull andbrittlehair. I’manourishingandtaming oil with
macadamiaoil extract: Irepair and nourishhair, sealthe cuticles
and provideextremeshine.Ihavealight texture that leaveshair light, tamed
and bouncy.
Iamideal for
Weakand damaged hair
My benefits
I acceleratedrying
Igetrid offrizz
Iprotect hair from theelements
Isupportstyling
Ileavehair silky smoothand soft
Makeshair feel lighter
My useis
Applyasmallamount to clean,towel-dried hair.
Don’t rinsemeand continuestyling.
My information
SIZE100 ml
Vegan
Noanimal ingredients
INGREDIENTS:
CYCLOPENTASILOXANE, DIMETHICONOL,
ETHYLHEXYL PELARGONATE, ISOPROPYL
MYRISTATE,MACADAMIA INTEGRIFOLIASEEDOIL,SIMMONDSIA CHINENSISSEEDOIL, PARFUM,TOCOPHEROL,
COCOSNUCIFERAOIL, LIMONENE,BENZYLSALICYLATE,ALPHA-ISOMETHYLIONONE,CITRONELLOL,LINALOOL.
My ingredients
My plus
Professional beauty withsimplicity.
blondand damaged hair
MACADAMIAOIL
PROVIDESDEEPHYDRATION
PREVENTSBREAKAGEAND SPLITENDS
RESTORESPHBALANCE
REDUCESFRIZZ
HELPSTO KEEPHAIRHYDRATED
HASSOOTHING PROPERTIES
PROTECTSFROMTHEELEMENTS
REDUCESSCALPDRYNESS
COCONUTWATER
JOJOBAOIL
PREVENTSCELLOXIDATION
HASAN ANTI-AGEINGACTION
PREVENTSFRIZZ
INCREASESSHEEN
treatments
MACADAMIA.
Iama shampoosuitable
for dry hair,
designed to provide a
hydrating effect and leave
hair soft and nourished.
I am
Shampoofor dry hair. Igently cleanse,nourishand hydratedry hair, bringing
thehair fibreback to itsoptimal condition. Iinvigorateand revitaliseweakened
hair roots,giving hair volumeand a silkierlook.
Iamideal for
Dryhair
My benefits
I gently cleanse
Icounteractdehydration
I makehair easierto comb
Ileavehair soft and voluminous
My useis
I canbeapplied to a damp scalp.Massagemein gently, then rinsemeout
thoroughly. Reapplymeif necessary.
My information
SIZE375ml -1000ml
pH 5.0– 6.0
Vegan
Noanimal ingredients
INGREDIENTS: AQUA,SODIUM LAURETHSULFATE,COCAMIDEDEA,SODIUMCHLORIDE,PERSEAGRATISSIMA
FRUIT EXTRACT, PARFUM, COCAMIDOPROPYL BETAINE, GLYCERIN, POLYQUATERNIUM-10, TETRASODIUM
EDTA, POLYQUATERNIUM-7, LINALOOL, LIMONENE, BENZYLSALICYLATE,CITRICACID, DMDM HYDANTOIN,
METHYLCHLOROISOTHIAZOLINONE,METHYLISOTHIAZOLINONE.
My ingredients
My plus
Professional beauty withsimplicity.
hydration
AVOCADOOIL
SMOOTHESTHE HAIRSTRUCTURE
LEAVESHAIRSHINIER
SHIELDSAGAINST EXTERNALFACTORS
GLYCERIN
HYDRATES
ACTSASA HUMECTANT
treatments
AVOCADO.
Iama conditioning
masksuitablefor dry hair,
designed to providea deep
hydrating effect and leave hair
soft and nourished.
I am
Conditioningmaskfor particularly dryhair. I’manourishingtreatment with
arich,creamytexture.Iprovideintensehydration and facilitate detangling. I
havesmoothing propertiesand leavehair soft and easyto manage.
Iamideal for
Dryhair
My benefits
Inourishhair without weighingit down
Ihavea repairing action
Irestorethehydrolipidic film
Iincreasesheen
Istimulatethegrowth of healthy,stronghair
Ikeepfrizz undercontrol
My useis
Icanbeapplied to clean,towel-dried hair.
Combmethrough to distribute meevenly.Leavemeon for 3-5 minutes.Rinse
out thoroughly.
My information
SIZE250ml -1000ml
pH 3.0– 4.5
Vegan
Noanimal ingredients
INGREDIENTS: AQUA, CETEARYLALCOHOL,CETRIMONIUM CHLORIDE,PERSEAGRATISSIMAOIL, GLYCERYL
STEARATE,PARFUM,GLYCERIN,ETHYLHEXYLPALMITATE, CITRICACID, DMDM HYDANTOIN.
My ingredients
My plus
Professional beauty withsimplicity.
hydration
AVOCADOOIL
SMOOTHESTHE HAIRSTRUCTURE
LEAVESHAIRSHINIER
SHIELDSAGAINST EXTERNALFACTORS
GLYCERIN
HYDRATES
ACTSASA HUMECTANT
treatments
AVOCADO.