Version 10.2023
CULTURAL
CIVIC
PLACE MAKING
HOSPITALITY + LEISURE
MIXED-USE + RESIDENTIAL
PRIVATE RESIDENCES
INDUSTRIAL
OFFICE BUILDINGS + FITOUT
RETAIL BUILDINGS + FITOUT
URBAN
FURNITURE
EXHIBITIONS
CREDENTIALS
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TABLE OF
CONTENTS
PAD 10 Kuwait
Kuwait City Sharq
28 Jaber Al-Mubarak Street
Khaleejia Tower 9th Floor
T +965 222 85 900
PAD 7 Lebanon
Beirut Mar Mikhayel
Nicolas
Turk
Street
Il Risveglio Bldg, 7th Floor
T +961 (0)1 446 772
ARCHITECTURE + LANDSCAPE + INTERIOR
PAD x France
Paris
75012
14 Rue Colonnes Du Trone
T +33 (0)7 76 03 29 20
E info@pad10.com
w w w . p a d 1 0 . c o m
Each project and its client are unique in the
problems they pose and the programs they
require. A rigorous understanding of the cultural
surroundings, the programmatic pragmatics
and the client’s agenda form the framework
within which the project, or the strategy towards
it, is generated.
The numerous projects surveyed within this
portfolio share a singular resolution of the
program, a sensibility towards technique,
structure, form, and tactility – with prejudice
towards none. The process towards an emerging
architecture is revealed in the outcome, without
any predilection on outset.
The interface with the client, the political
makeup, the economic infrastructure and
the social superstructure are enrolled in the
process to generate a unique form redefining
the ARCHITECTURAL not as it should be, but
as it can be.
The projects that follow represent a survey
drawing on past and present experiences and
collaborations.
Naji Moujaes.
FOREWORD
PAD10 Architects + Designers, an internationally award-winning architecture+design firm, hosts creative minds in the fields of architecture
and graphic design. Our cross-disciplinary practice emerges from a belief that spatial and visual communications operate in unison rather than in mutually exclusive spheres.
Our international setup – with PADx Paris, PAD7 Beirut and PAD10 Kuwait – is backed-up with team-centric BIM (Building Information Modelling) technology, and Cloud
file sharing system, to ensure optimal collaboration among different team members. Our offices are professionally licensed architectural practices in Kuwait and Lebanon.
Our core belief is that each project and client are distinct in the challenges they pose, leading to unique interpretations and breeding inimitability to the project’s program
and form. A rigorous understanding of the cultural surroundings, the political makeup, the economic infrastructure, the social superstructure, the programmatic pragmatics,
and the client’s agenda form the framework within which the project is generated, with multiple iterations at work. Our underlying omnipresent agenda is for Architecture to
operate beyond its bounds, as it is one with its social and urban surroundings; it shall act as an urban catalyst and social enabler.
The projects, from small scale logotypes to large scale masterplans, share a rigorous process and dialogue with the client, interpreted into a unique experience that holds
prejudice towards no criteria, except that of expected formalism.
PAD10 engagement with its surroundings through participating in pro-bono design works, lectures, workshops, exhibitions, and publications tune its professional practice
with a critical outlook.
PAD10 cultural insight on the milieu it operates in, is documented by the ‘the Kulture Files’, a pamphlet it curates and circulates.
Recently, PAD10 was awarded a Merit Award from the AIA (American Institute of Architects) ME Chapter for Built-Work Chalet-66, was the only MENA region design architect
to qualify as one of the 10 finalists (out of 109 entries from 19 countries) in an anonymous international competition for KFAS New Headquarters in Kuwait, organized by
Phase Eins – Berlin, and was shortlisted for North Design Union HQ in China. PAD10 is contributor to the Venice Biennale 2016 ‘Reporting from the Front’.
About the Founder
Mr. Moujaes is the recipient of ‘Architects of Healing’ Presidential Citation by the American Institute of Architects (AIA) Board of Directors, for his role in the design of the
World Trade Center Memorial Museum in New York City, the Young Architects Forum Award, and the Emerging Voices by The Architectural League of New York.
Mr. Moujaes conducted a workshop, in collaboration with NCCAL (National Council for Culture Arts and Letters), Docomomo International, and Docomomo Kuwait on
Kuwait Modern Heritage. He taught research and design studios on DisOrientalism, an architectural design studio with cultural focus on the Arab world at Cornell University,
University of Pennsylvania, and Rensselaer (RPI) School of Architecture. He has served as an architectural/design critic at AUK (American University of Kuwait), Kuwait
University, PennDesign, Columbia University, Parsons School of Design, Pratt Institute, Princeton, and RISD. He spoke at TEDxUniversityofBalamand, debated at Dar al
Athar al Islamiyyah, and lectured at AAVS Kuwait, NCCAL, ACK, YourAOK, The Architectural League of New York, the CCA (Centre Canadien d’Architecture), Monterrey
Symposium in Mexico, Milan Triennale in Italy, and the Nordic House in Reykjavik, Iceland. Mr. Moujaes has served as jury member on The Architectural League of New
York’s 2006 Young Architects’ Forum themed Instability; and for the NYFA (New York Foundation for the Arts) Architecture/ Environmental Structures. He has exhibited at
The Artists Space in New York City and participated in group exhibitions at The Drawing Center and MoMA in New York City.
His work has been widely published. Projects and interviews have been featured in ArchDaily, Archinect, Volume Magazine, Architectural Record, Metropolis Magazine,
Praxis, The Architect’s Newspaper, The New York Times, L’Architecture d’Aujourd’hui, Japan Architect, Bidoun Magazine, Khaleejesque, Interior Design Magazine, and World
Architecture.
His multidisciplinary early formation with Nadim Karam and Atelier Hapsitus included working on urban art installations at the National Museum in Beirut – Lebanon and
Manes Bridge in Prague – Czech Republic, the graphic design for multiple art catalogues including Manes Bridge, Serpentine Gallery, and Voyage; a 400 page publication
by Booth-Clibborn Editions.
He interned at Massimilian Fuksas Architetti in Rome – Italy and Rikken Yamamoto and Fieldshop in Yokohama – Japan.
Mr. Moujaes received his Bachelor’s degree in Architecture from the American University of Beirut (AUB) in 1996, winning an Areen Award for Excellence in Design, his
Master’s degree in Architecture from the Southern California Institute for Architecture in 1999, and his EMBA from AUB in 2021.
ARCHITE
ECTURE + LANDSCAPE + INTERIOR
NATIONAL SEPTEMBER 11 MEMORIAL MUSEUM
NEW YORK CITY, USA
An iconic message in an invisible structure: a monumental tragedy, manifested through the loss of a city skyline, is narrated while descending to bedrock. A void capturing the enormity of loss
stands in the shadow of the resilient Slurry Wall. An urban pit is the aftermath of a city block erased and the will to rebuild and remember the event of September 11, 2001.
WTC 5
WTC 6
WTC 7
WTC 1
WTC 2
WTC 4
WTC 3
World
Trade
Center
Plaza
PRE-SEPTEMBER 11 WTC SITE PLAN
911 MEMORIAL MUSEUM, NEW YORK, USA
CULTURAL
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911 MEMORIAL MUSEUM, NEW YORK, USA
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Towards the ‘Overlook’ the Ribbon widens, and
its flanking side walls give way to an open 70’
drop wedge space known as the ‘Foundation
Hall’. Turning in on itself, the Ribbon spans
the south side of the north tower footprint
with its shimmering aluminum foam façade,
weightlessly acknowledging the foundations’
footprints underneath. A stair coupled to
Survivors’ Staircase descends to bedrock at
‘Memorial Hall’ - a pivotal space between the
North and South Towers ‘Footprint Galleries’,
inscribed in the foundations of the Twin
Towers.
THE OVERLOOK
CULTURAL
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BEDROCK
LVL + 242’
MEMORIAL PLAZA
LVL + 312’
NORTH TOWER
FOOTPRINT
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911 Memorial Museum
911 MEMORIAL MUSEUM, NEW YORK, USA
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CULTURAL
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911 MEMORIAL MUSEUM, NEW YORK, USA
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CULTURAL
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911 MEMORIAL MUSEUM, NEW YORK, USA
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CULTURAL
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911 MEMORIAL MUSEUM, NEW YORK, USA
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CULTURAL
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911 MEMORIAL MUSEUM, NEW YORK, USA
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CULTURAL