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T A I L O R E D T O Y O U R D E S T I N A T I O N
N A PA , C A L I F O R N I A | M E R C A N T I L E 1 2 . C O M
CATALOGUE
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co-founder Janet Tupper
Janet Tupper, the owner of Mercantile 12, first ventured to Napa Valley on
a wine tasting trip in 1993. She fell in love with the whole experience in
wine country: the rolling hills, amazing light, sun shining on the vineyards
+ the winemakers, hoteliers, chefs + retailers who make visits to wine
country memorable.
Her travels abroad and on the West Coast typically centered around
wine tasting. In 2010, in Walla Walla Washington, she had an epiphany:
where were the quality, tasteful products that spoke to the sense of place?
Creating a brand, design aesthetic and product line celebrating these
destinations was a four-year project. She + her partner Chris launched
Mercantile 12 in 2014 in San Francisco and never looked back.
Now an established brand, merchandisers in desirable destinations across
the US choose Mercantile 12 items + designs for their resorts, wineries,
gourmet markets + cafes + gift shops. The team creates products Tailored
to Your Destination your locals and visitors will love.
It all started with Napa Valley
4 | GENUINE WINE COUNTRY
NEW! ORIGINAL
The
Original
Collection
Name drop your destination,
even add your brand: your
new favorite mug, tumbler,
cap or fleece
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Morning Mug
15 oz matte ceramic
Flour Sack Tea Towel
Artfully rolled, tied
6 | GENUINE WINE COUNTRY
Rover Tumbler
32 oz powder coated, copper
insulated, with copper base
Stainless Steel
Wine Cup
12 oz powder coated,
copper insulated
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Cotton Heritage Unisex
7 Oz. Quarter Zip Poly
Cotton Fleece
Lane Seven Unisex
8.25 Oz. Premium
Poly Cotton Crewneck
8 | GENUINE WINE COUNTRY
LAT Ladies 7.4 Oz.
Weekend Fleece
Crewneck Poly
Cotton Sweatshirt
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Cabana Tote
18 oz cream and black canvas
18” x 12” x 7”
10 | GENUINE WINE COUNTRY
HAPPY PLACE
Flour Sack Tea Towel
Artfully rolled, tied
Chunky Mug
13 oz ceramic
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It’s Your
Happy Place
Our hand traced alphabet
will be your best selling
chunky mug, tea towel,
tote + tee.
Cotton Heritage Lightweight
7 oz Fleece Crewneck
Stainless Steel Wine Cup
12 oz powder coated, copper insulated
12 | GENUINE WINE COUNTRY
Corky Powder
Coated Insulated Mug
12 oz; cork base
Bella Canvas Relaxed
Ladies Heather V Neck
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Bella Canvas Relaxed
Ladies Heather V Neck
Cotton Heritage Mens
5.5 Oz. Garment Dye
Cotton Short Sleeve Tee
14 | GENUINE WINE COUNTRY
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Canvas Market Tote
10 oz. 2 Bottle Sleeves
Foam Two Tone
Trucker Cap
Charcoal grey with white mesh
40 oz Big Boom Tumbler
Powder coated copper insulated,
clear straw.
16 | GENUINE WINE COUNTRY
NEW! PENNANT
16 Oz. Pub Glass
Rah Rah
for the
Home Team
Customize our colorful
Pennant Collection with
your town, state, slogan
+ est date
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Heathered Insulated
Picnic Pocket Cooler
Insulated cooler bag with a zippered
top, pockets, and easy-carry straps.
12.5”L x 11”H x 7”W.
26 oz Macaroon
Recycled Tumbler
26 oz recycled tumbler with lid
+ silicone straw.
18 | GENUINE WINE COUNTRY
Cotton Heritage Unisex Poly
Cotton Premium 8.5 Oz
Fleece Pullover Hoodie
Micro Check Contrast
Performance Sandwich Cap
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Large Zipper Boat Tote
Large 24 oz canvas boat tote,
zippered top + interior pocket.
21.5” x 13.5” x 7.5”
28 Oz. Ceramic Beer Stein
20 | GENUINE WINE COUNTRY
OVAL
Morning Mug
15 oz matte ceramic
Flour Sack Tea Towel
Artfully rolled, tied
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Heavyweight Tote
20 oz. Natural organic cotton
canvas with black cotton
webbing handles.