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VOL. 1 | ISSUE 06 | NOVEMBER 2023
BEYOND THE GLASS
Window Display
Opportunities
INTERACTION
Kohinoor Jewellers Agra
House of Menghraj
PP Jewellers by Pawan Gupta
COLOUR COLOUR
WHAT COLOUR DO
YOU CHOOSE?
Exploring the brilliance of
coloured gemstones
National Jewellery
Awards 2023
Radiates Elegance
and Excellence
JEWEL
BRILLIANCE
UNVEILED
GOLD MELTING MACHINE
250 GM TO 300 GM
3 IN 1 CASTING MACHINE
GOLD BAR MAKING MACHINE
(100 GRAM X 4 PIC)
GOLD BAR MAKING MACHINE
(1 KG X 4 PIC OR 100 GRAM X 20 PIC)
BOTTOM POURING VACUUM
CASTING MACHINE
GRAPHITE CRUCIBLE
GOLD MELTING MACHINE
500 GM TO 2 KG
GOLD MELTING MACHINE
2KG To 4 KG 3PH
tarting as a small company, Shapet
Electric Co grew into Shapet
Induction Company, with clients
from all over the world. The secret
behind Shapet Induction Company’s
success was their commitment to quality,
performance, and customer satisfaction.
Their induction furnaces were not only
efficient but also eco-friendly, making
them the preferred choice for various
industries worldwide. Shapet Induction
Company’s skilled technicians and
engineers worked continuously to
improve their designs and technology,
always staying ahead of their competitors.
Today, Shapet Induction Company is
a global leader in induction furnace
manufacturing, with a reputation for
excellence and innovation. Every furnace
they make is a masterpiece, designed to
meet the unique needs of their clients and
exceed their expectations.
VISION:
With the ever changing trends &
innovation in jewellery & manufacturing
Industries “staying one-step ahead” to
contribute to the success & growth of our
esteemed clients by helping them achieve
their production goals with our state-of-
the-art equipment.
MISSION:
At “Shapet Induction Company” - The
Manufacturer Of Induction melting machine, Casting Machine
& Accessories, 3D Printer and Industrial Heating machine
and Delivering Excellent Service For more than 28 Years.
Quality & Prestige are the first is our
mission. Owing to our resources of
Leadership & Expertise, our mission is
to provide efficient, reliable, Zero defect,
Low maintenance cost, high Quality &
Customized “SHAPET” Brand Products
that enable our clients to achieve optimal
melting performance and productivity
as well as services that meets the unique
needs & expectations of customers of
Jewellery & Industrial Sector.
Developed in compliance with the
specifications laid down by our clients,
these machines are offered to our clients
at market leading prices. Further, owing
to our wide distribution network, we
have been able to make timely delivery
of these machines at our clients’ end. We
also provide customized solutions to our
clients so as to meet the specific needs
and demands of our clients. Besides
offering user manual, we also provide
installation training to our clients for
proper operation of the machines. Since
its inception in 1995, our each product
most appreciated worldwide & have a
very wide satisfied clients across the
country & abroad.
“SHAPET” Brand products currently
Exported to many other countries
worldwide like: Malesiya, Ghana,
Bahrain, Singapore, Sharjah (UAE), Iran,
Iraq, Bangladesh, Sri Lanka, South Africa,
Nepal, Pakistan etc.
Our esteemed Satisfied Clients in
Jewellery filed in India are: Titan
Company Ltd. (Tanishq), CaratLane,
Emerald Jewel Industry India Ltd.,
Bluestone Jewellery, Reliance Jewels, orra
fine jeweler, Khazana Jewellery Pvt. Ltd.,
Malabar Gold & Diamond, GRT, Indian
Government Mint, MMTC Pamp India
Pvt. Ltd., Senco Gold and Diamonds,
Joyalukkas, C. Krishniah Chetty & Sons
& many more.
We are excited to announce our
participation in the Jaipur Jewelry Show,
going to take place at JECC, Jaipur from
December 22 to 25, 2023. Visitors have
the tremendous opportunity to witness a
live demonstration of our innovative new
product at our allotted Stall No. A48 for
Allied & Machinery Section.
Leading
Induction Furnace Manufacturer
www.shapet.com
SHAPET INDUCTION COMPANY
Plot No.: 4/Sub Plot No.4B-1, Survey No. 149, Near Parin Furniture,
Gondal Highway 27 B, Vavdi, Rajkot - 360004. Gujarat (India)
+91-281-2331661 +91 98794 61162 / +91 92271 71210
sale@shapet.com
At award Ceremony
“PRESTIGIOUS PRIDE OF SAURASTRA”
presented by the Honorable Chief Minister Shri Bhupendrabhai Patel to
the Director of “SHAPET INDUCTION COMPANY” -
Mr. Ashok B. Chikani - Marketing Director & Mrs. Darshi Chikani
(Chief Finance Officer)
GOLD MELTING MACHINE
5KG TO 60 KG 3PH
FROM THE CHAIRMAN’S DESK
Dear Members,
In the vibrant world of gems and jewellery, GJC’s recent initiatives have set the
stage for an exhilarating journey. We’ve several significant accomplishments, and I’m eager
to shed light on our path.
The GJS show took place from September 30th to October 3rd, featuring a remarkable
turnout of 400 manufacturers and more than 10,000 visitors. This extraordinary event
witnessed the sale of over 25 tons of gems and jewellery, accounting for Rs. 18,000 crores
in sales. What’s even more inspiring is that this event marked the beginning of a new
season, where GJC is not just focusing on B2B sales but is also dedicated to facilitating
retail sales.
The recent Indian Jewellery Shopping Festival (IJSF), a cornerstone event organised by
the GJC, has been a testament to the passion and resilience of our industry. The festival,
which commenced on October 15th and continued until November 22nd, has left an
indelible mark. Over ten lakh customers have purchased jewellery from over 1000 of
our retailers participating in this festival. We have awarded over ten lakh coins to these
customers and are eagerly awaiting the lucky draw for five-kilo gold bars in December. As
of today, we have already given away more than 40 pieces of 25-gram gold coins, along
with five pieces of gold sets, diamond jewellery, and Kundan jewellery in our lucky draw.
Further, the engagement of top celebrities as endorsers has truly elevated the festival’s
aura. The response from across the country indicates a shift in consumer focus,
redirecting attention back to the gem and jewellery sector.
Looking forward, our initiatives for the coming months are equally promising.
Our calendar is packed with exciting events, including the Preferred Manufacturer of
India(PMI) event from November 24th to 26th, a banking seminar, PMI in February,
and another GJS show in April. We are also looking forward to Labhams, Manthan, GJC
nite, and the National Jewelry Awards next year in September. It’s shaping up to be an
action-packed year for GJC.
At the core of these initiatives lies our commitment to the growth and prosperity of
manufacturers, wholesalers, and retailers. The ongoing dialogues with the government
for the benefit of our industry, reflect our relentless pursuit of supporting the gem and
jewellery sector. The future looks bright, with an expected annual growth of 7 to 8% in
the gem and jewellery sector, complemented by a similar growth in gold rates.
I hope you find this journey as exciting as we do, and I look forward to sharing more
remarkable updates and progress with you in the future.
Best Regards,
Saiyam Mehra
M A N A G E M E N T N O T E
2 G J C C O N N E C T N O V E M B E R 2 0 2 3
he GJS extravaganza unfolded from September 30th to October 3rd, attracting
an impressive array of manufacturers and over 10,000 visitors. The event showcased the
sale of an astounding 25 tonnes of gems and jewellery. Most importantly, this event also
showcased the industry’s shift to prioritise retail sales alongside B2B sales. By expanding
their reach to retail sales, manufacturers can tap into a wider customer base and create
more opportunities for growth and profitability. Additionally, this focus on retail sales
allows manufacturers to establish direct relationships with customers, enabling them to
better understand their preferences and tailor their offerings accordingly.
The Indian Jewellery Shopping Festival, which commenced on October 15th and
extended until November 22nd, has already etched its mark. With over ten lakh
customers making purchases from a thousand participating retailers, the festival has
become a cultural phenomenon. Adding a touch of glamour to the festival, top celebrities
have joined us in endorsing the Festival, creating a buzz nationwide. Our brand
ambassador, Shruti Hassan, is contributing star power to this festival, elevating it to
new heights.
In the ever-evolving landscape, we also observe a fascinating shift in consumer
behaviour. Customers are now considering gold as a strong asset rather than just jewellery
due to rising gold prices. The market environment is changing due to the renewed interest
in gold as a safe investment. Further, the millennial demographic is steering the industry
towards exciting horizons. There’s a noticeable shift in preferences, with millennials
increasingly gravitating towards gold.
Keeping retailers and manufacturers abreast of the latest trends and helping them be
future-ready is one of the objectives of GJC Connect. In this issue, delve into discussions
about the gold bourse in India, exclusive interviews with leading retailers, and a thought-
provoking feature on how retail jewellers can emulate the functioning of corporate stores.
The gem and jewellery sector is on the brink of a remarkable growth era. Our focus
remains on providing products that resonate with the essence of appreciation, echoing the
ethos of our Indian culture.
We anticipate an exciting and prosperous journey ahead, one that is not just about
numbers but about creating a lasting impact on the lives of our customers and the world
at large.
Happy Reading
Suyash Sanjay Agrawal
FROM THE EDITORIAL DESK
Dear Members,
M A N A G E M E N T N O T E
4 G J C C O N N E C T N O V E M B E R 2 0 2 3
All India Gem And Jewellery
Domestic Council
PROMOTING ✦ PROTECTING ✦ PROGRESSING
All India Gem And Jewellery
Domestic Council
PROMOTING ✦ PROTECTING ✦ PROGRESSING
COMMITTEE OF ADMINISTRATION (COA) 2023-2024
GJC CONNECT COMMITTEE MEMBERS
SAIYM MEHRA
Chairman
KAMAL SINGHANIA
COA Member
B GOVINDAN
Zonal Chairman - South
DINESH JAIN
COA Member
DR. RAVI KAPOOR
Zonal Chairman - North
RAJESH ROKDE
Vice Chairman
Zonal Chairman - West
MADAN KOTHARI
COA Member
SUNIL PODDAR
Zonal Chairman - East
ASHISH PETHE
Immediate Past Chairman
& Co-Opted Member
MOHANLAL JAIN
COA Member
AMIT KUMAR SONI
COA Member
NILESH S. SHOBHAWAT
Co-Convenor GJC Connect
ASHOK KUMAR JAIN
COA Member
RUPESH TAMBI
COA Member
SUYASH AGARWAL
COA Member
RAVI PRAKASH AGARWAL
COA Member
SURESH I. DHRUV
COA Member
S. ABDUL NAZAR
COA Member
SIDDHART SAWANSUKHA
COA Member
SAHIL MEHRA
COA Member
ASHISH KOTHARI
Co-Opted Member
SAMAR KUMAR DE
Immediate Past Chairman
COA Member
KETAN CHOKSHI
Co-Opted Member
SAIYM MEHRA
RAJESH ROKDE
SAMAR KUMAR DE
MAHESH CHANDRA JAIN
SUYASH SANJAY AGRWAL
ASHISH PETHE
NITIN KHANDELWAL
ABDUL NAZAR
NILESH S. SHOBHAWAT
ASHOK MINAWALA
KARTIK SURBHI
C O M M I T T E E
6 G J C C O N N E C T N O V E M B E R 2 0 2 3
C O M M I T T E E
G J C C O N N E C T N O V E M B E R 2 0 2 3 7
12 BEYOND THE GLASS
A Window Display of Opportunity
How store owners can leverage curated displays aligned
with global and local trends, and compelling
storytelling to transform their windows into tools for
attracting and retaining customers.
16 COLLECTION
Vital Signs
Diamond jewellery collection crafted for day-to-day
enchantment—where luxury meets everyday beauty.
22 INTERACTION
Echoes of Elegance
Anil Valecha, House of Menghraj speaks about the evo-
lution of the brand over the years and how it is charting
a new course to keep pace with time.
CONTENT | DESIGN | MARKETING
Optimum Utility Solutions Pvt. Ltd.
ADMINISTRATION
admin@ous360.com
Head Marketing
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OPTIMUM UTILITY SOLUTIONS PVT. LTD.
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West, Mumbai - 400 013
Send in your ideas and contributions to:
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Disclaimer: This magazine is for members’ circulation
only. The views and opinions expressed or implied in GJC
Connect are those of the authors and do not necessarily
reflect those of the GJC Connect or Optimum Utility
Solutions Pvt. Ltd., Unsolicited articles and transparencies
are sent in at the owner’s risk and the publisher accepts no
liability for loss or damage. Material in this publication may
not be reproduced, whether in part or whole, without the
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Solutions Pvt. Ltd.
Photo Credits | Shutterstock.com
On the cover
Winner of the gold bridal jewellery award of the year.
Courtesy: Pothys Swarna Mahal Private Limited
26 GEMS ‘N’ JEWELS
Colour Colour What Colour
Do You Choose?
Discover a kaleidoscope of possibilities with
gemstones spanning fiery reds, soothing
blues, lush greens, to enigmatic blacks.
32 LEAD FEATURE
Crowing Glory:
National Jewellery Awards 2023
A brief snapshot of the NJA 2023, the show,
the winners and the jewellery that radiated
elegance and excellence.
48 INTERACTION
A Time Honoured Legacy
Dive into the captivating legacy of Kohinoor
Jewellers Agra as Milind Mathur shares the
brand’s rich heritage and present allure in
an exclusive conversation with Kanishka
Ramchandani.
56 SHAPING BRILLANCE
Design Dreams
Listicle of diverse range of institutes shaping
future jewellery professionals.
60 ENDURING STYLE
Sparkling Statements
Discover the the ever-evolving world of
rings, where designers cater to diverse tastes,
crafting pieces that tell stories and become
cherished heirlooms.
66 ARTISTIC LEGACY
Earthly Treasures
A collection that capture’s nature’s charm
with unparalleled craftsmanship.
70 ARTISTIC LEGACY
Festive Fervour
Explore one-of-a-kind artisanal creations that
serve as impeccable accessorie.
78 IN FOCUS
As Good As Gold
Exploring the role and evolution of gold
bourses in India.
84 INTERACTION
Blending the Traditional With the Modern
Pawan Gupta, from PP Jewellers by Pawan
Gupta, discusses the challenge of evolving
their business while maintaining core values
and a unique selling proposition, emphasis-
ing the need for a delicate balance.
90 LITERARY GEMS
Unveiling the stories of jewellery and
its makers.
32
CONTENTS
8 G J C C O N N E C T N O V E M B E R 2 0 2 3
C O N T E N T S
G J C C O N N E C T N O V E M B E R 2 0 2 3 9
VOL. 1 | ISSUE 06 | NOVEMBER 2023
G
JS, held between 30th September to 3rd October 2023, at
the Jio Convention Centre, has seen remarkable growth this year, marked
by the presence of Sri Ramesh Bais, the Governor of Maharashtra, at its
inaugural function. The event has also witnessed the participation of numerous
industry leaders and experts. This year, GJC organised seminars showcasing its
commitment to advancing the industry.
The jewellery and gems business has evolved into a reputable sector with
an emphasis on design. The 12th edition of the National Jewellery Awards,
organised by GJC, honoured artisans, visionaries, and manufacturers for their
craftsmanship and contributions. These awards foster community support and
encourage emerging talents to infuse Indian culture into jewellery-makin
g through innovation and passion. Congratulations to the NJA team and
today’s winners!
In the changing market, customers now view gold as a robust asset
rather than just jewellery, driven by rising gold prices. The industry is also
evolving, with millennials showing a growing interest in gold, indicating a
shift in preference. Hence, it is crucial for jewellery makers to adapt to these
changing preferences and cater to the needs of the market. We look forward to
continued and sustained growth in the gold industry as customers recognise
the value and potential of gold as an investment. ✦
he Indian Jewellery Shopping Festival (IJSF), a pivotal event
orchestrated by the GJC, stands as a testament to the fervour and tenacity
within our industry. This spectacular event left an enduring impression. It
began on October 15 and ran until November 22. During this six-week
extravaganza, the IJSF showcased a breathtaking array of exquisite jewellery
designs. The festival attracted domestic buyers and also garnered global
attention, solidifying India’s position as a hub for fine jewellery.
Over a million patrons have indulged in acquiring exquisite jewellery
from the vast array of over 1000 retailers partaking in this grand celebration.
Moreover, the involvement of eminent celebrities as advocates has heightened
the gala’s appeal. The nationwide response hints at a perceptible shift in
consumer attention, steering it back towards the gem and jewellery domain.
Looking ahead, our forthcoming initiatives hold equal promise. Our
calendar is brimming with captivating events, encompassing the Preferred
Manufacturer of India (PMI) spectacle from November 24th to 26th, a
banking symposium, PMI in February, and another opulent GJC exposition
in April.
The cornerstone of our efforts is our steadfast dedication to the success of
producers, distributors, and retailers all at once. Constant communication
with the government for the benefit of our business reflects our unwavering
commitment to helping the gem and jewellery industry. ✦
All India Gem And Jewellery
Domestic Council
PROMOTING ✦ PROTECTING ✦ PROGRESSING
RAJESH ROKDE
Vice Chairman of GJC
NILESH S. SHOBHAWAT
Co-Convenor
A R B I T R A T I O N
10 G J C C O N N E C T N O V E M B E R 2 0 2 3
Head Office: Mumbai
Our Branches: Ahmedabad | Bhiwandi | Bangalore | Bhilwara | Chandigarh | Chennai | Coimbatore | Delhi | Hyderabad | Indore | Ichalkaranji | Jaipur |
Kanpur | Kolkata | Nagpur | Pune | Raipur | Surat
Learnings:
“YOUR BUSINESS NEEDS UPDATED INSURANCE COVER”
BEWARE!!!
"Transit Heist: Brazen Robbery Unfolds, Insurance Denies Claim Shockingly"
Recently from South, two of our clients were robbed while in transit but their claim was denied by the Insurance Company. Let’s
see what exactly happened and why the insurance company denied the claim.
Case 1: Our client’s employee was travelling in train where he had kept the bag in which the valuable were, below the berth. In
morning he went to the washroom and when he came back – he saw that the bag was gone! The Insurance Company denied the
claim as the policy does not cover personal conveyance loss as the bag was left unattended.
Case 2: Other client of ours whose employees were travelling in personal car with some valuables. They halt at a food plaza to
eat. They leave the bag in the car and park the car and go eat in the food plaza. Once they are back, they see that the bag is
robbed! The Insurance Company denied the claim as bag was left unattended.
For outstation traveling send minimum two persons.
Use hard board bag while traveling which cannot be cut by Cutter.
Always lock the bag with Iron chain.
Do not put all jewellery in one bag, It should be divided into different bags.
Do not keep Bullion and Cash in bag, it should be kept in your Inner Jacket.
Always travel in AC Reserved Compartments.
In Day time, Bag should be locked with chain and kept below the seat with
feet touching the bag.
At Night i.e. sleeping time, Bag should be locked with chain and kept below
your head or someone should be awake.
In the bus, always keep your bag with the locked chain between two legs.
Avoid use of local and passenger bus while traveling, always travel by luxury
bus.
SAFETY MEASURES TAKEN FOR TRANSIT
Below is our personal suggestions which are Not Compulsory but Important:
TRAIN:
BUS:
Under any circumstances – Do Not Leave The Bag Unattended!
As the insurance companies deny the claims if the valuables are kept unattended.
Mr. Bhavesh Kataria
MBA/CEO
9821338880
www.katariainsurance.com
A
store’s window display is the
thing that your customer interacts with. It is at this
point that they know whether they want to step inside and explore what’s available or
not. The display window of your retail store is an extension of your brand and it’s very
first advertisement. Dressing it up shows that you are interested in catering to walk-in
customers. It is thus crucial that the display should welcome the customers and speak
to them in a tone that they would appreciate. So, how do you do that? Here is a list of
dos and don’ts that might help while designing that first stop for interaction.
Dos to follow while designing the display window of your
retail store:
1. Weave a story More important than a creative
display is the one that speaks to the custom-
er. Give them a story, a narrative, a reason to
step into the store but while doing so, do not
deviate from your brand identity. Keep it close
to home and closer to heart.
2. Move it around regularly It’s true that there’s
something nostalgic about known stories that
take us back to a moment in time, but your
window display should not be that! It is best
to keep the display fresh regularly, keeping up-
coming occasions and seasons in mind. When
shopping, people appreciate something new
that catches their attention, instead of the seen
and the known.
3. Get creative with lighting Lighting is crucial
for making a display stronger. Use it strategi-
cally to highlight focal points, add drama and
draw attention to specific pieces. But also keep
it in the same tone as the inside of your store to
tie it up together. There are plenty of options
available for lighting designs, but the first aim
is to catch the passing customer’s attention.
4. Highlight your USP You must flaunt what
sets you apart. If your store specialises in a par-
ticular type of jewellery or has exclusive collec-
tions, feature them prominently in the window,
when it comes to jewellery most people want
exclusive designs, statement pieces, heirloom
articles. It is for you to decide what flavour you
want to highlight depending upon the upcom-
ing season whether its festive or wedding or
casual work wear.
5. Incorporate seasonal themes Most customers
buy jewellery for occasions, festive, wedding
etc; hence it is important that your display
matches the ongoing season so your customer
knows they can find what they’re looking for
even before they enter the store. Adapting to
changing themes keeps your displays current
and relatable.
6. Optimal use of brand ambassadors Your
store’s display window is the right place to
showcase the face of your brand. Large, profes-
sionally taken portfolio images of your brand
ambassador wearing your jewellery designs are
ideal decor for your store’s windows.
What not to do with your display windows:
1. Overcrowd the window When it comes to
jewellery displays less is more. Fine jewellery is
special and delicate, you do not want one piece
to outshine another, creating chaos in your
display. Therefore, it is best to avoid cluttering
the window with too many pieces, as it can
overwhelm and confuse the viewer. Aim for a
balanced composition that allows each item to
shine.
2. Neglect maintenance Fine jewellery items
are high value and you wouldn’t want these
high value pieces to look uncared for at the
first glance! A dusty or unkempt window is
an instant turn-off. It is of utmost importance
that the display is cleaned regularly, the glasses
shined, any broken props should be promptly
replaced, there should be no dust accumulating
around the jewellery or the display area. Any-
thing that the customer can see should look as
precious and pristine as the jewellery you sell.
3. Ignore surrounding aesthetics A window
that does not agree with the store, would look
confusing and chaotic. It is thus important
that the outside display of your store matches
the inside as seamlessly as possible. Consider
the overall aesthetic of your store while plan-
ning the display and make sure it seamlessly
integrates with the store's interior and exterior
design, creating a cohesive brand experience.
4. Lack of diversity Most people buy jewellery
based on occasions but we cannot ignore the
casual buyer as well! Your store, as much as it
looks prepared for the season ahead, should
also look welcoming to other segments, too.
People not buying for
weddings or
festivals, may-
be buying for
regular wear or
gifting, should
also find your
store welcom-
ing. The window
should display the
range you offer but
make sure it flows
effortlessly from one
segment to another.
B E Y O N D T H E G L A S S
12 G J C C O N N E C T N O V E M B E R 2 0 2 3
B E Y O N D T H E G L A S S
G J C C O N N E C T N O V E M B E R 2 0 2 3 13
The world of fine jewellery retail is an intricate dance of craftsmanship and
presentation. The latter comes to fore in store designs and customer experience.
In this feature, we explore the significance of dressing up a window display to
maximise walk-ins and establish a brand identity.
A WINDOW
DISPLAY OF
OPPORTUNITY
Here are global trends to watch out for:
1. Minimalism with impact In recent years,
global trends in window displays for fine jew-
ellery have leaned towards minimalism. Clean
lines, simple backgrounds, and strategic place-
ment of a few key pieces can create a powerful
visual impact.
2. Interactive displays Incorporating interactive
elements, such as touch screens or augmented
reality, adds a modern and engaging touch.
Customers can virtually try on jewellery or
learn more about the craftsmanship behind
each piece. It's time saving and can also help
with easy customisation of designs.
3. Storytelling through technology Utilise digi-
tal screens to tell stories about the inspiration,
craftsmanship and journey of your jewellery. A
clear visual message is far more engaging and
can create a multi-sensory experience, enhanc-
ing the emotional connection with potential
customers, not to forget the awe it can gener-
ate.
Eye-catching elements in Indian store displays
1. Traditional elegance In India, where tradi-
tions and cultural heritage play a significant
role, window displays often reflect a blend
of modern design with traditional elements.
Incorporating cultural motifs, intricate patterns
and vibrant colours can resonate well with the
Indian audience.
2. Staying in tune with festivals Indian festivals
are a perfect opportunity to tailor window dis-
plays. Diwali, for example, could see displays
adorned with gold and vibrant gemstones,
while during weddings, intricate bridal sets
could take centre stage.
3. Regional influences India's diverse cultural
landscape allows for region-specific influenc-
es in window displays. Whether it's the regal
designs of Rajasthan or the intricate craftsman-
ship of South India, incorporating regional
aesthetics can create a strong connection with
local customers.
Strategies for maximising walk-ins
1. Utilise social media integration Leverage the
power of social media by integrating it with
your window displays. Create displays with Ins-
tagram-worthy visuals, encouraging customers
to share their favourites online to gather more
traction.
2. Collaborate with local artists Consider collab-
orations with local artists for unique displays.
This not only supports the local art community
but also brings a fresh regional aesthetic to your
windows.
3. Host events and launches Coordinate win-
To sum it up, the visual display of a fine jewellery
brand is a dynamic canvas with unlimited opportu-
nities that communicates the essence of the brand
to the world. There are so many themes and options
to dress the windows of jewellery stores, you can
go global or explore the region’s local flavours, it all
depends on the brand’s vision and the customers the
brand seeks to attract.
You can design the display keeping global trends
as your core thought or keeping local trends,
colours and festivals in mind or you can play with
both. Global trends are best during off seasons and
traditional during festive and wedding seasons. You
can also explore the power of digital communication
through social channels, the possibilities here are
dow displays with special events or collection
launches. Generate a buzz around these occa-
sions to drive foot traffic and create a sense of
exclusivity.
4. Offer limited-time promotions Use your
window displays to promote limited-time offers
or exclusive discounts. This creates a sense of
urgency, encouraging potential customers to
step inside and explore further.
5. Create a visual merchandising calendar Plan
your window displays in advance, aligning
them with holidays, festivals and special occa-
sions. A well-thought-out visual merchandising
calendar ensures consistency and relevance
throughout the year.
endless. You just need to time it correctly, keep the
design and message clear, stay within the budget and
understand your target audience when planning the
display design for your store.
By carefully curating displays that align with
global and local trends, telling compelling stories,
and implementing strategic dos and don'ts, store
owners can transform their windows into powerful
tools for attracting and retaining customers. The
art of window dressing is not just about showcasing
jewellery - it's about creating an immersive experi-
ence that lingers in the hearts and minds of those
who pass by. ✦
There are so many themes
and options to dress the
windows of jewellery
stores, you can go global
or explore the region’s local
flavours, it all depends on
the brand’s vision and the
customers the brand seeks
to attract.
B E Y O N D T H E G L A S S
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Carat Crush presents the
Vital™ Collection, the
everyday essential for stylish
women. With this new range,
the brand reiterates the idea
that diamonds are a woman’s
best friend every single
day and not just on special
occasions. Here’s looking at
diamond jewellery that’s to be
enjoyed day in and day out.
C O L L E C T I O N
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